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2009911日,最具影響力的國際權威時尚雜誌《VOGUE》將舉辦一場空前的全球性時尚盛會-“VOGUE摩登不夜城Fashion’s Night Out),由擁有眾多國際版本的《VOGUE》雜誌發起,並聯合國際知名設計師、頂尖奢侈品牌、大型百貨公司和時尚精品店共同打造。從北京至米蘭,從倫敦至巴黎,從紐約至孟買,13個時尚之都,包括美國、英國、法國、義大利、西班牙、德國、希臘、印度、俄羅斯、日本、韓國、中國臺灣及中國版《VOGUE》雜誌的編輯,與眾多明星、模特、名流及零售商在911日這個歡騰之夜齊齊彙聚,共同為時尚產業鼓勁喝彩。”

 

美國版VOGUE》發起的這次活動不偏不倚選中了9.11,是否“此中有真意,欲辨已忘言”?資本主義政治鬥爭種下的惡果,以資本主義經濟嘉年華的方式來消解——我想其本意絕不至險惡至此,但又不見得需要這麼積極的幽默感。

 

中文媒體的報導似乎被通稿統一了口徑,所有圖片的文字說明幾乎都是語焉不詳的XXX推廣消費理念——推廣什麼理念?沒人知道,甚至也沒人在乎,如果這其中真的蘊含了某種道理的話,我的理解是:沒有什麼是不可以被消費的。9.11,這一千禧之後最具象徵意義的全球化演習警號被狂歡的聲浪掩蓋;2009,所謂“金融危機”的過渡陣痛也被通宵達旦的消費高潮暫時麻醉。大環境如此,我們也只能持續以消費對抗消費——前提是,你的口袋裏有足夠的鈔票。

 

未來日子裏,我們依然只能以資本家提供的假性選擇為我們自己的選擇,並深信不疑。關於我們不自覺地消費選擇,<The Devil Wears PRADA>裏有精闢的論述:“You think this has nothing to do with you. You go to your closet and you select... I don't know... that lumpy blue sweater, for instance because you're trying to tell the world that you take yourself too seriously to care about what you put on your back. But what you don't know is that that sweater is not just blue. It's not turquoise. It's not lapis. It's actually cerulean. And you're also blithely unaware of the fact... that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it was Yves Saint Laurent wasn't it... who showed cerulean military jackets? I think we need a jacket here. And then cerulean quickly showed up in the collections of eight different designers. And then it, uh, filtered down through the department stores and then trickled on down into some tragic Casual Corner where you, no doubt,fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs... and it's sort of comical how you think you've made a choice that exempts you from the fashion industry when, in fact you're wearing a sweater that was selected for you by the people in this room... from a pile of stuff.Miranda一席話,字字句句真知卓見,有理有據有尊嚴。時尚決不淺薄,可悲的是總是被淺薄的方式呈現。現在將目光轉回本地,雖然“西武”三年來風雨飄搖眼看就要支撑不住,但是親愛的,你沒有得到消息嗎?“仁恒”就要來了。

 

P.S.根據最新的資料顯示,今年全球奢侈品銷售下滑將會達到7%,而中國奢侈品行業預計仍然會有15%的增長。